Introduction
As an editor focusing on creating -friendly content, it's important to understand the power of headlines. A good headline should capture the reader's attention and give them an accurate idea of what the article is about. One effective technique for rewriting headlines is to focus on highlighting the gap or discrepancy that exists between what readers expect to learn from an article and what they actually get from it.
The Importance of Highlighting the Gap
With so much content available online today, readers have become increasingly discerning about the articles they choose to read. By highlighting the gap in an article's headline, readers are more likely to click on it because they want to learn more about the discrepancy highlighted in the title. This technique not only attracts readers, but it also helps to build trust because the content delivers exactly what the headline promised.
Examples of Gap Headlines
Let's take a look at some examples of gap headlines to better understand how they work:
Original headline: How to Make the Perfect Cup of Coffee
Gap headline: The Surprising Mistake You're Making That's Ruining Your Coffee
Original headline: 7 Tips for a Better Night's Sleep
Gap headline: What You're Doing Wrong That's Preventing You from Getting a Good Night's Sleep
Original headline: 5 Ways to Save Money on Groceries
Gap headline: The One Thing You're Not Doing That's Costing You Hundreds of Dollars on Groceries
Applying the Principle of the Gap in Writing
So, how can we apply the principle of the gap to our writing? Here are a few tips to get you started:
1. Identify the Gap
Before you start writing your article, ask yourself, what gap or discrepancy does my article address? What do readers think they know, and how does my article add to or challenge that understanding? Make sure that the gap is clearly reflected in your headline.
2. Make Strong Claims in Your Headline
Use strong language in your headline to make a compelling case for why readers need to read your article. Avoid generic or wishy-washy statements that fail to capture readers' attention.
3. Provide a Solution
While highlighting a gap is a great way to get readers' attention, it's also important to provide a solution. Readers will quickly lose interest in your article if you fail to provide actionable advice and insights. Delivering on the promise of your headline is the key to building trust with your readers, and it will keep them coming back for more.
4. Use Data and Examples
Backing up your claims with data and examples is a great way to add depth and credibility to your article. It also helps to build trust with your readers and makes your content more shareable. When you can cite specific examples or statistics to support your claims, you demonstrate a level of authority that helps to set your article apart from the competition.
Conclusion
By using the principle of the gap in your headlines, you can create articles that quickly capture readers' attention and deliver on the promises made in the title. Remember to identify the gap, make strong claims, provide solutions, and use data and examples to add credibility and depth to your article. When you master the art of the gap, you'll be well on your way to creating -friendly content that engages and informs your readers.