How to pronounce "Shiseido" in English?
Shiseido is a world-famous Japanese beauty company that produces and sells cosmetics, skincare, and fragrance collections. It was founded in 1872, making it one of the oldest cosmetic companies in the world. The name "Shiseido" comes from a Chinese poem written by the founder's brother-in-law, and it means "praise the virtues of the great earth which nurtures new life and brings forth new values."
The correct pronunciation of "Shiseido" in English
Even though Shiseido is a Japanese company, its name is often pronounced wrongly by non-Japanese people. The correct way to say it is "she-say-doh." The "shi" in the brand's name is pronounced as "shi" in "ship." The "e" in "she" is pronounced as a long "a" sound. The "do" at the end of the name is pronounced as "dough" like the bread dough.
The significance of the name "Shiseido"
As mentioned earlier, the name "Shiseido" holds significant meaning for the company and its founder. The poem that the name is derived from emphasizes the importance of nurturing new life and values. This mentality is reflected in the company's commitment to producing high-quality products that aim to promote physical and emotional well-being.
The history and success of Shiseido
Over the years, Shiseido has become a global brand and has gained a reputation for genuine innovation in the beauty industry. Its product range includes skincare, makeup, fragrances, and hair care. The company operates in more than 120 countries worldwide and has a loyal customer base that spans across diverse cultures.
Shiseido's success can be attributed to its focus on quality and innovation. Its research and development team continuously seeks to find new and improved ways to produce products that meet the ever-evolving needs of the consumer. Additionally, the company's marketing strategies are geared towards creating an emotional connection with its customers.
In conclusion
Shiseido is a brand that symbolizes quality, innovation, and a deep-rooted commitment to promoting physical and emotional well-being. Although the brand is Japanese, its international success is a testament to the universal appeal of its products and values.
So, the next time you're discussing Shiseido with your friends or colleagues, make sure to pronounce it correctly as "she-say-doh" and impress them with your knowledge of the brand's significance and success.