Tips and Examples for Rewriting a Title using the Active Voice
As an editor, it's essential to have a good grasp of writing skills, including the ability to rewrite titles using the active voice. Writing in the active voice is more direct and engaging, making your content easier to read and understand. In this article, we'll discuss tips and examples to help you improve your writing skills and create more effective titles using the active voice.
Tip 1: Use Strong Verbs
Using strong verbs in your title is an effective way to create a more active voice. Verbs like "create," "discover," and "achieve" are more powerful than weak verbs like "is" or "was." Strong verbs not only improve the tone of your writing but also help to grab the reader's attention. For example, instead of saying "Marketing Campaigns That Are Successful," you could say "Create Successful Marketing Campaigns."
Tip 2: Focus On The Subject
It's important to focus on the subject of the sentence when rewriting a title using the active voice. By putting the subject first, you create a clear connection between the reader and the subject. For example, instead of saying "The Importance of Working Out," you could say "Why You Should Workout." This puts the reader immediately into the subject and encourages them to read more.
Tip 3: Be Clear and Concise
When rewriting a title in the active voice, it's important to be clear and concise. Avoid using unnecessary words that add no value to the title. Short and sweet titles are easier for readers to grasp quickly. For example, instead of saying "The Factors That Lead to Successful Storytelling in Marketing Campaigns," you could say "How to Tell a Great Marketing Story."
Tip 4: Use Numerals and Lists
Using numbers and lists in your title is an effective way to catch the reader's attention. It provides an easy-to-read format that communicates valuable information in a succinct way. For example, instead of saying "The Benefits of Running," you could say "5 Reasons Why You Should Start Running Today."
Examples:
- Passive: How to Create a Business Plan
Active: 10 Steps to Creating a Business Plan
- Passive: The Benefits of Yoga
Active: Discover the Health Benefits of Yoga
- Passive: Why Social Media is Important for Businesses
Active: How Social Media Can Help Boost Your Business
- Passive: What You Need to Know About
Active: Improve Your Website Ranking with These Tips
In conclusion, rewriting titles using the active voice is a crucial skill for editors to master. By using strong verbs, focusing on the subject, being clear and concise, and using numerals and lists, you can create more effective titles that engage and inform your readers.